Selectively Filter Content on Websites

Net Filter Pro is an advanced website filtering engine that understands the content of the site you visit and filters only harmful content. It's the first solution in the industry that implements Selective Content Filtering Technology.

Selective Content Filtering

Start using it right now: Chrome Store Extension

Online Threats For Children and Family

Today, the online resources and websites developed into platforms which welcomes users from all ages, starting from toddlers, kids, teenageers.

These platforms provide huge opportunity of learning for these young audiences and help them interacting with their peers. However, the same platforms also pose many threats to these users as they are hosting many harmful content such as sexual contents, violence, drug-related, gun-related. These contents are usually provided side to side to regular content they would consume.

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Selective Content Filtering vs Legacy Website Filtering

In order to stop these threats, regular content filtering tools are being used to block domains, urls or ip addresses. However, such tools are simple by nature, they either block the website completely, or allow it totally without any further limitation.

Today's online experience requires more sophistication that simple block/allow methodologies simply because it's not practical to block these kind of platforms such as YouTube, Facebook, Twitter, Google or many others (your child will definitely want to access it and they will find a way). Instead, an engine that truly understands the content of each website and blocks only the harmful content is needed

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What is Selective Content Filtering

Selective Content Filtering is a method of selectively filtering, and blocking online contents that are offensive, explicit or objectionable within a website while allowing other non-harmful content to be loaded and displayed to the user without interference.

Different from website filtering or regular content filtering methods, in the meaning that these technologies perform blocking of web page based on a domain, url or ip address information (and some other network level blocking such as network protocol, network port, or application blocking). When a website is blocked based on these criteria, it's not viewable by the end user, and all contents within a website are blocked. However, selective content filtering does not block the whole website, allows the content to be displayed selectively to user, while blocking some of the potentially harmful or objectionable content. The blocking method could be completely hiding the content (usually through HTML dom object) or overlaying the content with an image or text.

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Net Filter Pro is an advanced content filtering

We understand the need, and we developed a technology that does not block popular platforms, but smartly filters only harmful content.

  • Smart Filter
    Parents Get The Control Back

    The parents decide which content their children will see, without limiting them

  • Parents Control
    Selective Content Filtering on Mainstream Platforms

    The harmful content is filtered, and clean contents are still allowed

  • Harmful Conttent
    User Experience Is Intact

    The user experience is not affected at all. The selective filtering applies only to the context it is related, not the whole website


Frequently Asked Questions

We develop technologies for a better online experience

Our aim is to protect younger generation against online threats, and provide them the opportunity to still access any online resource that is not dangerous.

Internet is full of potential for the growing future adults, and we believe we can provide them a great technology which enables them to access clean and harmless content, while blocking and hiding out harmful and objectionable content, all at the same time without the need to completely block all websites or platforms . For any question or comments, please contact us via:

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How Does It Work?

Most of the famous and commonly used websites such as Google, Twitter, Youtube, Facebook cannot be classified as totally harmful or totally clean. As a parent, you would like to allow your children or even yourself to see the good content on these platform, while blocking the bad and harmful content.

We believe our technology is unique, yet simple. We simply allow all such websites to render, but analyze parts of the website and filter out that part only, leaving all the other content untouched. We call our technology 'Selective Content Filtering'

What's The Benefit?

Completely blocking a website would restrict your children to get the benefits of these websites. Preventing access to Google search results, or Google Images results, Youtube videos could be an option for parents, but that will hinder their learning. Also, if children are not allowed to access these websites, they will quickly find alternatives which provide same or worse contents.

Filtering out only harmful content, while preserving the good content and allowing to access all websites is a great way for both protecting the children, but also allow them to get the full potential of the Internet .

How Do You Define 'Harmful Content'?

The online contents that include pornography, violence, profanity, hate speech, drug related or gun related materials are considered harmful content.

Also, our database is updated regularly with new input that defines further what is harmful according to parents.

Which Content Types Are Filtered Out?

All textual content are analyzed and filtered out. For most of the popular platforms, the image contents are also analyzed and filtered out with image processing.

The analysis of text and images are performed based on harmful content definition, which are part of the application

Will The User Notice The Usage Of This Application?

The user will not notice that some contents are filtered out. All the filtering happens in the background, and the content is simply hidden from user interaction, thus they don't even know that filtering is implemented.

Based on user selection, you may chose to overlay an image on top of the filtered content, but that's optional. The default behavior is to hide out.

Can I View Which Websites My Child Visited?

Yes, you may create an account here My Account and connect your child device. Then all page visits of your child will be listed under your account.